I work with coaches from all over the world and have respect for them all, simply for their uniqueness and the vulnerability they’ve allowed themselves to show in order to help others.
Once, however, I was asked to write articles for a coach and I was shocked. Why, you ask?
Well, what do clients look for when choosing a coach?
A unique perspective
Experience in the topic they cover
An open mind
The ability to share their experience/s and know how to overcome the effect of it
What happens when you ask someone else to write your content?
You are no longer the coach. Period.
People want to hear what you have to say, that is why you are respected and have clients.
I’ve tried to understand on many occasions why a coach would want their content to be written for them, and to me personally, it came down to self-doubt or the ability to think of topics to cover and the lack of it.
No problem, write about your self-doubt and how you plan on overcoming it, by helping others who are experiencing the same thing as you, feel less alone. If you can’t think of topics, no problem. Ask your virtual assistant for topic ideas and to proofread for any grammatical errors, or you can record the full article and they can transcribe it for you. But then you must write (or record) the content with your perspective.
It all comes down to having confidence within yourself and to share it out loud!
No one is looking for a perfectly written article, they want to hear what you have to say. Raw and honest.
As I mentioned above, if your concern is professionalism, that is no problem. Your virtual assistant can help with transcribing and proofreading but it is up to you to share your unique perspective.
Chené Cattanéo's career began in the real estate industry over 12 years ago and she has since been promoted in multiple roles until finally deciding to start her own virtual assistant business The Virtual Desk. She is now working with clients from all over the world including estate agents, coaches, psychologists, YouTubers and small businesses. Skilled in video editing, graphic design, transcribing, business administration and much more. With such a diverse background, she has become skilled in different industries and can now offer a wide range of services to benefit individuals and businesses with different requirements.
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